IAB Australia has extended its contract with Nielsen for its Online Ratings data while the organisation changed acting chief executives from Tony Prentice to Samantha Yorke.
IAB's original contract with Nielsen was for two years and has strengthened its terms for a further 18 months. The decision was undertaken following a review of the deed.
The new contract includes additional key performance indexes. The IAB has also flagged there will be detailed mobile device volume data to be released on 1 May.
IAB director of research Gai Le Roy said: “IAB Australia's Measurement Council has conducted a thorough review and come to the conclusion that Nielsen is still best placed to provide online audience measurement services in Australia
“With the explosion of mobile usage, one of the IAB's key priorities is to identify a mobile audience measurement offering or offerings that are affordable, nimble and can be integrated onto other media measurement systems to provide true, unduplicated cross platforms and cross media audience data.”
Prentice, who came on board in a part time capacity as acting chief executive at the beginning of the year oversaw the review. Upon the completion of the project, Prentice has stepped down from the role.
IAB director of regulatory affairs Samantha Yorke will take on the acting chief role along with her existing responsibilities. Yorke joined the IAB mid-last year.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at wenleima@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.