Paul Fishlock's new creative agency Behaviour Change Partners is set to roll out its first nine commercials by June, for a string of clients including The Cancer Council and the Western Australian Government.
The highly-regarded creative is the 'F' in BMF and formely held the reigns as executive creative director at The Campaign Palace.
The agency has already been in operation since the beginning of the year. Its foundation client is the Western Australian Government, for whom it is currently developing a major anti-obesity campaign. Other clients also include The Cancer Council and The Heart Foundation.
Fishlock revealed to AdNews the agency is also working on multiple projects for private sector clients that cannot currently be named, and "between now and the end of June, Behaviour Change Partners is making nine new commercials."
He added: "Behaviour Change Partners is about creative ideas inspired by understanding behaviour and draws on my own extensive experience on some of Australia's most successful ever social marketing campaigns in areas such as tobacco control and melanoma awareness, since the mid 90s.
"However, whilst public health organisations have a long history of working with behaviour theory ... a more disciplined application of decision sciences is as relevant to buying frozen peas as it is to fighting heroin addiction."
The agency currently only has a staff of six including consultants and freelancers, and is in the process of develping its website. It will soon move into offices located in Darling Point in Sydney's Eastern Suburbs.
Fishlock is now in the second year of his court case regarding his exit from former employer The Campaign Palace.
Fishlock returned to The Campaign Palace as chairman and executive creative director in 2004, after leaving in 1996 to help launch agency BMF.
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