Fairfax Radio Network has appointed creative and media strategist Andrew Sidwell to the newly created role of national content solutions director to bring in dollars through content in channels outside of purely radio.
Sidwell will join Fairfax Radio Network in August from Mediabrands’ creative agency Airborne where he was creative strategy and ideas director.
Prior to Airborne, Sidwell was national creative solutions and ideas director at Southern Cross Austereo and established the Austereo Innovation Group.
Fairfax Radio Network’s existing integration team will now evolve to offer the creation, curation and amplification of advertiser led content.
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