Fairfax Media has triumphed at the 2012 PANPA Ad Awards, winning 17 gongs, including four in the Executive Excellence categories.
The annual awards, conducted by the Pacific Area Newspaper Publishers’ Association (PANPA), celebrate newspapers' in-house creative advertising in campaigns to promote the sale of newspapers and newspaper advertising, as well as ads for clients.
In terms of big brand work, Fairfax Media took home gongs for its work with Ikea, Land Rover and Peroni. Publications including The Canberra Times, The Courier in Ballarat and The Newscastle Herald received awards.
Fairfax executives Rodney House, Robert Milne, Anthony Douglas and Michael Dawidowicz were also awarded in the Executive Excellence categories of the Ad Awards. House and Dawidowicz won for work with the Age, while Douglas was recognised for his work with Fairfax Media and Milne won for his work with Fairfax Digital Media.
Other winners included News Limited with eight awards, APN News & Media with seven, Seven West Media with four and McPherson Media with one award.
2012 PANPA Advertising Awards winners
Print Categories
Best Single Advertisement for a Client - Up to 10,000 Circulation
WINNER
Broome Advertiser, Anastasia’s Christmas cash offer
HIGHLY COMMENDED
Shepparton News, Liz Arcus Photography
Shepparton News, Davis Sanders Homes
Shepparton News, Riordan Legal
Ashburton Guardian, 'Frustrated with your Accountant'
Fiordland Advocate, 'In the beginning there were sheep'
Yass Tribune, 'Seafood comes to Bowning Hotel'
Best Single Advertisement for a Client - 10,000-25,000 Circulation
WINNER
Wanganui Chronicle, Garry Bettridge Jewellery
HIGHLY COMMENDED
NT News, Hair Free Darwin
The Courier, Ballarat, Karington Jewellery
Best Single Advertisement for a Client - 25,000-90,000 Circulation
WINNER
Parramatta Advertiser, Fallen Out of Love with Your Job
HIGHLY COMMENDED
Gold Coast Bulletin, Fluoro Ink
Northside, Children’s Growth Chart
The Land, Swift Trap
Best Single Advertisement for a Client - 90,000+ Circulation
WINNER
Fairfax Media, Peroni Calendario
HIGHLY COMMENDED
mX Newspaper, The Muppets
Herald and Weekly Times, Roger Waters
Central Coast Express, Can’t Hold It
Best Single Print Campaign for a Client - Up to 10,000 circulation
WINNER
The Riverine Herald, Leave a metre of space. It's not a race.
HIGHLY COMMENDED
Fiordland Advocate, Hump Ridge Track Locals'' Challenge
The Riverine Herald, Ward Bros.
Kalgoorlie Miner, Kalgoorlie Miner goes above and beyond for client
Shepparton News, Friars Cafe
Best Single Print Campaign for a Client - 10,000-25,000 circulation
WINNER
The Courier, Ballarat Karington Jewellery Christmas Campaign
HIGHLY COMMENDED
Nelson Mail, 5 Faces 5 Stories
Wanganui Newspapers, McGrail Jewellers
Toowoomba Newspapers, Martin Fallon Family Homes
Best Single Print Campaign for a Client - 25,000-90,000 circulation
WINNER
Parramatta Advertiser Fallen out of love with you job
HIGHLY COMMENDED
Liverpool Leader, Delivering Most Precious Gift
Macarthur Chronicle, Paul Wakeling - Holden
Canberra Times, Muse Beauty Boutique
Macarthur Chronicle, Macarthur SsangYonga
Best Single Print Campaign for a Client - 90,000+ circulation
WINNER
The Straits Times, Human Resources Recruitment
HIGHLY COMMENDED
Lianhe Zaobao, Si Chuan Dou Hua Restaurant
The West Australian, Winter Getaways
The Business Times, Singapore The Business Times - ''''Window''''
Allied Press, extra! kid's pages
Best Advertising Feature or Supplement - Up to 10,000 circulation
WINNER
Fraser Coast Chronicle, Domain Living
HIGHLY COMMENDED
The Courier, Narrabri Women in Business
Bay of Plenty Times, Katikati Advertiser Mural Festival
Shepparton News, Blizzards Mini Magazine
Bega District News, Bega Valley Weddings
Shepparton News, GV Bride & Groom
Kalgoorlie Miner, Kalgoorlie Miner turns liability into an asset!
Best Advertising Feature or Supplement -10,000-25,000 circulation
WINNER
Toowoomba Newspapers, The Chronicle Turns 150
HIGHLY COMMENDED
Capricornia Newspapers Pty Ltd, The Morning Bulletin 150 Years of News
South Western Times, South West Magazine
The Courier (Ballarat), My Home 2011
Bay of Plenty Times, Leading Industries in the Bay
South Western Times, Football Preview
The Advocate, Inspire
Best Advertising Feature or Supplement - 25,000-90,000 circulation
WINNER
Newcastle Herald, The Hunter Our Backyard
HIGHLY COMMENDED
Allied Press, Gabriel’s gully/layers of gold
Waikato Times, Motor Times ITM 400 Hamilton Special Edition
Gold Coast Bulletin, SHE Magazine
Community Newspaper Group, Residential Peel
The Land, Australian Year of the Farmer
Newcastle Herald, Hunter Valley Trading Company
Best Advertising Feature or Supplement - 90,000+ circulation
WINNER
The West Australian, The Sunday drive
HIGHLY COMMENDED
Herald and Weekly Times, VCE Results Guide
Manly Daily, Home and Garden BiAnnual
Herald and Weekly Times, Tutankhamun
New Zealand Herald, New Zealand Herald - Outdoors
MediaCorp Press Ltd, The Art of Sydney
New Zealand Herald, New Zealand Herald - Element
Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad - Up to 10,000 circulation
WINNER
Macleay Argus, Alfy's Macleay Adventures
HIGHLY COMMENDED
Broome Advertiser, 10X7 House ad campaign
Ashburton Guardian, Breaking News!
Shepparton News, 'More' campaign
Shepparton News, Griffiths Goodall Insurance Brokers
Broome Advertiser, Sports house ad
Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad - 10,000-25,000 circulation
WINNER
The Border Mail, Advertising choices like never before
HIGHLY COMMENDED
Wanganui Newspapers, A Lot Of Attention
Bay of Plenty Times, Spring Clean Classified Campaign
Timaru Herald, Across the line
Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad - 25,000-90,000 circulation
WINNER ONLY
Northern District Times, Aspire magazine
Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad - 90,000+ circulation
WINNER
APN ARM, Garage Sales
HIGHLY COMMENDED
New Zealand Herald, Career12
New Zealand Herald, New Zealand Herald - Element
Fairfax Community Newspapers (NSW), Your Home In-House campaign
Digital Categories
Best Single Advertisement for a Client (Digital) - 10,000-25,000
HIGHLY COMMENDED ONLY
The Advocate, Bloomin Tulips
Best Single Advertisement for a Client (Digital) - 25,000-90,000
WINNER ONLY
Leader Newspapers, Ruyton Girls School
Best Single Advertisement for a Client (Digital) - 90,000+ circulation
WINNER
Fairfax Media, Land Rover Chameleon
HIGHLY COMMENDED
Fairfax Media, IKEA Hotspot
Best Campaign for a Client on a Digital Platform - 90,000+ circulation
WINNER
nzherald.co.nz, Panasonic - Life through a lens
HIGHLY COMMENDED
Herald and Weekly Times, Hoyts - Movies
Sunshine Coast Daily, Sunshine Plaza Facebook Campaign
Fairfax Media, The Big Unit
Best Campaign for a Client on a Digital Platform - 90,000+ circulation
WINNER ONLY
Fairfax Media, Land Rover Chameleon
Best Advertisement/Campaign Promoting Digital Ad Solutions in a Trade Publication - 10,000-25,000 circulation
WINNER ONLY
Timaru Herald, Impressive
Best Advertisement/Campaign Promoting Digital Ad Solutions in a Trade Publication - 25,000-90,000 circulation
WINNER ONLY
The Canberra Times, Your News Your Way
Best Advertisement/Campaign Promoting Digital Ad Solutions in a Trade Publication - 25,000-90,000 circulation
WINNER
Fairfax Media, Daily Life Trade Launch
HIGHLY COMMENDED
Copeland Publishing, WebChild Ads in Child Magazines
Leader Newspapers, Leader Maps
Cross-Platform Categories
Best Integrated Campaign for a Client (one or more platforms) - Open
WINNER
Fairfax Media, Peroni Calendario
HIGHLY COMMENDED
Advertiser News Media, Rundle Mall Interactive Gift Guide
News Australia Sales, Vodafone Summer of Cricket
The Australian, The Australian and Mercedes -Benz Next Gen
Sunshine Coast Daily, Ezyfit Integrated Marketing Solutions
Border Mail, Wodonga City calendar competition
The Straits Times, SPH Ink Awards 2011
APN ARM, Great Northern
Fairfax Media, Renault and The(Melbourne)Magazine Partnership
Herald and Weekly Times, Swinburn
Kalgoorlie Miner, Campervan and Motorhome Club of Australia Rally
News Community Media, Commonwealth Bank Campaign
The West Australian, PIAF
Best Multi-Title Campaign for a Client - 90,000+ circulation
WINNER ONLY
News Community Media, Property Masterclass
Best New Idea / Execution to Deliver Value / Reach for a Client(s) - Up to 10,000 circulation
WINNER
Fiordland Advocate, Could this be the Gateway to your success?
HIGHLY COMMENDED
Courier Narrabri, Melbourne Cup Day in Narrabri Shire
Fraser Coast Chronicle, Fraser Coast Staycations
Best New Idea / Execution to Deliver Value / Reach for a Client(s) - 10,000-25,000 circulation
WINNER
Toowoomba Newspapers, Movember Moustache
HIGHLY COMMENDED
Capricornia Newspapers, Stockland Style
Busselton Dunsborough Times, Times Dining
Best New Idea / Execution to Deliver Value / Reach for a Client(s) - 25,000-90,000 circulation
WINNER
Gold Coast Bulletin, Double Panoramic
HIGHLY COMMENDED
Gold Coast Bulletin, Fluoro Ink 32 page Book
Best New Idea / Execution to Deliver Value / Reach for a Client(s) - 90,000+ circulation
WINNER
News Community Media, Property Masterclass
Best Multi-Department or Individual Collaboration to Deliver Value to a Client – (Open)
WINNER
The West Australian, Skills West Expo
HIGHLY COMMENDED
Bay of Plenty Times, Annemarie Quill
Fairfax Media, Video In Print
The Examiner Newspaper, Fairfax Regional iPhone app
Leader Newspapers, Fire Wraps
News Community Media, Property Masterclass
The West Australian, CHOGM
Leader Newspapers, Clive Peeters - Cooking Demonatrations
Best idea a client did not buy but we wish they had – (Open)
WINNER
APN ARM, KFC Summer of Cricket
HIGHLY COMMENDED
Leader Newspapers, Cold Coast Suns - 2012 Season Launch
Toowoomba Newspapers, Preston Peak
Riverine Herald, What makes an award-winning ad?
Countryman, Open The Gate
Ashburton Guardian, Carpet One
Leader Newspapers, Disney - The Odd Life of Timothy Green
Penrith Press, Rent-o-Kill
Northern District Times, Dulux Pant
Best Photography or Illustration in an Advertisement – (Open)
WINNER
The Canberra Times, Canberra's Inspirational Women
HIGHLY COMMENDED
The Courier Narrabri, We all do it
Armidale Express, Extra Gardens of New England Calendar
The New Zealand Herald, Career12
Best Copywriting (Open)
WINNER
The West Australian, Energising WA
HIGHLY COMMENDED
Ashburton Guardian, Breaking News!
Ashburton Guardian, Help Farmers in NZ affluent farming market
Armidale Express, Extra Richardson’s Home Hardware Store
Executive Excellence Categories
WINNERS
Advertising Director / Manager of the Year
Rodney House The Age
Display Advertising Executive of the Year
David Trott News Community Media (HWT)
Digital Advertising Executive of the Year
Robert Milne News Digital Media
Classified Advertising Sales Executive of the Year
Chris Gallichio Herald Sun
Excellence in Advertising Bundling – Print & Digital
Anthony Douglas Fairfax Media
Creative Services Professional of the Year
Michael Dawidowicz The Age
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