Wind back the clock to 2003 for this week's adland classic, in which Harold Mitchell gets his kit off.
BWM wanted a striking ad for the AdNews 75th anniversary book for client LG. The firm wanted a chief, a head honcho, a face that everybody would recognise in an industry publication. Well, they got more than a face.
The initial slogan was around 'everything looks better on an LG', said Rob Belgiovane, a founding BWM partner and executive creative director. “Kerry Packer wasn't available so we tried Harold. He was and joined in the fun.”
The campaign's slogan then became 'Thin is beautiful'.
“Harold was such a good sport to do it and it showed an unexpected and fun side” to the great man, according to Belgiovane.
“We were really grateful that he joined in the fun and it served us well with LG too.”
Next week: what's the quickest way to get yourself a drink?
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