EXCLUSIVE: The shortlist of agencies bidding for the Tatts Group creative account includes incumbent Publicis Mojo, BCM and George Patterson Y&R Brisbane, one of the agencies has revealed.
However, it's unclear at this stage if the three agencies have bid for all or part of the $25 million Tatts Group account.
In March this year, Tatts Group called a national pitch for its creative account, covering a large number of brands and sub-brands such as NSW Lotteries, Golden Casket and UniTab.
According to Nielsen, Tatts Group spent $24.4 million on main media advertising from December 2009 to November 2010. Making up that spend, the NSW Lotteries Corporation spent $10.1 million while Tattersalls spent $6.4 million, Golden Casket $6 million and UNiTAB $1.8 million.
Formerly Tattersall's Limited, Tatts Group runs a large number of lottery and gaming businesses across Australia. These include wide-ranging brands such as Tattslotto, Oz Lotto, The Pools, Powerball and Super 66 among others.
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