Slater & Gordon appoints media and creative

By Prue Corlette | 9 March 2010
 

 

MELBOURNE: Compensation specialist Slater & Gordon Lawyers has undertaken a complete review of its advertising suppliers and following a competitve pitch for each has appointed a new media and creative agency. 
MediaCom Melbourne has won the media account in a two-way pitch against the incumbent Mitchell & Partners, while bCreative will take on creative duties after winning a five-way competitive pitch against incumbet vi and three undisclosed agencies. vi will continue to work on a contract basis. 
The review follows Slater & Gordon's expansion across Australia with the company now represented in 35 locations. The company has upped its media spend in line with expansion, confirmed chief operating officer Mike Feehan, with the first campaign from the two agencies going out nationally with heavy free to air and payTV  television use, print from this week.
"When we listeed in 2007, our strategy was all about growing our base both geographically and in the services we offer, and one of the ways we do that is through advertising.
"We have been investing in advertising pretty heavily over the last few years, and we have increased that spend this year. The breadth and density of the ad campaign has increased due to our expansion," he said, adding that the new campaign would screen in all locations where Slater & Gordon was present. 
According to Nielsen, Slater & Gordon spent $1.6 million on main media advertising in the year to November 2009, down from $2.1 on the previous corresponding period. 

MELBOURNE: Compensation specialist Slater & Gordon Lawyers has appointed MediaCom Melbourne and bCreative following media and creative pitches.

MediaCom Melbourne won a two-way pitch against the incumbent Mitchell & Partners, while bCreative was appointed following a five-way pitch against incumbent vi and three undisclosed agencies. vi will continue to work for the company on a contract basis. 

Slater & Gordon chief operating officer Mike Feehan said the reviews followed an increase in media spend as a result of the firm's expansion to 35 locations nationally.

The company will launch a national campaign from this week with heavy free to air and pay television as well as print.

"When we listed in 2007, our strategy was all about growing our base both geographically and in the services we offer, and one of the ways we do that is through advertising," Feehan told AdNews. 

"We have been investing in advertising pretty heavily over the last few years, and we have increased that spend this year. The breadth and density of the ad campaign has increased due to our expansion," he said, adding that the new campaign would screen in all locations where Slater & Gordon was present. 

According to Nielsen, Slater & Gordon spent $1.6 million on main media advertising in the year to November 2009, down from $2.1 on the previous corresponding period. 

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