Creative team at Whybin
SYDNEY: Whybin TBWA Sydney has added a new creative team, Gary McCreadie and Wesley Hawes, from BBH in London. The senior team will work across all of Whybin's business. McCreadie and Hawes worked on BBH clients including Tango, Lynx and Robinsons Juice.
Audi sponsors sailing event
GEELONG: Luxury car maker Audi is the new naming rights sponsor to the Geelong Week sailing event, replacing long-time sponsor Skandia. The event will now be rebranded as Audi Victoria Week, with the regatta organisers hopeful the rebranding will broaden the event's national appeal. The sailing event will run from January 16 to 21 and will include an expanded program of racing.
New card and campaign for Golden Casket
BRISBANE: Gaming group Golden Casket is launching a new $15 Instant Scratchie card, enlisting Melbourne agency MediaTag to create a campaign to promote the new product, the biggest product launch in the recent history of Instant Scratch-Its. The campaign consists of point-of-sale, online, TV, press and outdoor elements, which roll out across Queensland, Tasmania and the Northern Territory from tomorrow (8 August). The $15 ticket has three top prizes with a total prize pool of $13.5 million.
RACV shuffles media arrangements
SYDNEY: Victorian auto magazine RoyalAuto has appointed its sister club, NRMA as its new “in-house” media representative for the business in NSW. RoyalAuto publisher and managing editor Neil Spark said the agreement would "enhance service quality and provide new opportunities for advertising agencies’ national advertisers”. The deal includes RoyalAuto and Open Road magazines, with NRMA replacing incumbent media agents Lifestyle Magazines NSW.
Jeans for Genes promotion
SYDNEY: Oddfellows today promoted Jeans for Genes day by visiting agencies through the AFA Young Bloods database encouraging staff to wear double denim in support of the charity. Donate here.
Hunt joins BMF
SYDNEY: Publicis Mojo's senior copywriter Dean Hunt will join BMF on 20 August. Hunt was at Mojo for three years working on accounts including Toyota, Nike and Coca-Cola.
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