Arnott’s Biscuits has brought in DDB
to work on a project for Tim Tams, bypassing its incumbent agency George Patterson Y&R.
Several agencies battled it out for the coveted advertising project including
The Campaign Palace and Clemenger BBDO Sydney.
Arnott’s insists the project does not affect its relationship with Patts, with a spokesperson saying: “We are very happy with George Patterson and they have been our incumbent for years.”
The spokesperson added DDB has been on Arnott’s books for several years, having worked on a number of projects.
The agency discussions came after
a year of change at Arnott’s, Australia’s largest biscuit producer, with Susan Massasso replacing Lucie Austin as marketing director, and general manager Tim Salt moving to Diageo.
Arnott’s spent an estimated $1.7 million on main media advertising for Tim Tams in the 12 months to October 2008, according to Neilsen Media AIS. This was a significant drop from the $4.1 million spent in the previous corresponding period.
Arnott’s and DDB declined to comment on the nature of the project.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
