Carnival Australia, the operator of P&O Cruises and Princess Cruises, has retained MediaCom on its $14 million media account following a competitive pitch that included Ikon, Match, MPG, New Zealand agency Media 360 and incumbent digital agency Amnesia.
Carnival director of marketing Simon Chen said MediaCom’s pitch included a social media element that represents an “excellent opportunity to create dialogue with our enthusiastic customer base”.
Campaign work for P&O will launch
in January 2010.
Helen Schuller
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