SYDNEY: A management restructure at Seven Network sees Maureen Plavsic become the first woman ever to head a TV network in Australia, promoted from director of sales & corporate marketing to managing director, with executive chairman Kerry Stokes retaining his position but handing over to Plavsic the day-to-day running of the company. Chief executive of new media group i7, Steve Wise, now becomes managing director of new media & investments which includes SevenÕs online and C7 subscription business. Filling PlavsicÕs role is national sales manager, Anthony Fitzgerald, although Plavsic has confirmed she will maintain a significant sales role, especially during the advertising rate negotiation period. Fitzgerald is in turn replaced by Melbourne sales director, Michael Harms. Seven Melbourne general manager, David Aspinall, takes on the additional role of director of broadcast operations, with all station MDs reporting to him. The reorganisation represents a 12-month effort by Seven to reflect the diverging technologies of broadcast television and new media in its company paradigm. Plavsic has a solid background in advertising, formerly working at agencies including Unilever and John Singleton Advertising, and ad consultant group, Merchant & Partners.
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