SYDNEY: Glad has teamed up with Australian MasterChef winner Julie Goodwin to launch its new brand campaign this Sunday.
Glad’s partnership with Goodwin will initially launch with two television commercials airing this Sunday 18 October, followed by print ads as well as Goodwin doing a range of activities and public appearances for Glad.
Goodwin appears in the TVCs alongside her husband Mick and their three boys.
Phil James, marketing manager at Glad Products Australia, said 80 percent of Glad’s core consumers are busy households with children under 17 years of age.
“Julie is a perfect partner for Glad as we launch our new brand campaign focussing on the insight that while bringing the family together for home cooked meals is what matters most, mum can’t always count on those moments running smoothly - but she can always count on Glad,” he said.
DDB created the campaign while Optimedia handled media.
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