Snapchat is in the early stages of testing wasy to bring music into Snaps as a creative tool.
The social media platform is working with music industry partners, including Warner Music Group, Warner Chappell, Universal Music Publishing Group, NMPA publisher members, Merlin and more on an extensive catalogue.
The move mirrors TikTok’s format of using music.
Snap says it's always looking for new ways to give Snapchatters creative tools to express themselves.
“We’re constantly building on our relationships within the music industry, and making sure the entire music ecosystem (artists, labels, songwriters, publishers and streaming services) are seeing value in our partnerships," a spokesperson said.
"Music is a new dimension they can add to their Snaps that helps capture feelings and moments they want to share with their real friends.”
When Snapchatters receive a Snap with music they will be able to swipe up to view the album art, song title, and name of the artist.
A “Play This Song” link will open a webview to Linkfire so users can listen to the full song on their favorite streaming platform (such as Spotify, Apple Music, and SoundCloud).
In Australia, Snapchat reaches 85% of 13-24-year-olds, 90% 18-24-year-olds, and 60% of 13-34-year-olds.
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