Which bank has the best ads? Westpac

Wed, 03 March 2010 2 Comments

My girlfriend has been seeing this bloke, I think his name is Andrew or James or something, three times in the last few weeks. And she came home with money. And life insurance.

I can't believe it, Westpac has brought back the bank manager. He helped her, lent her money and somehow persuaded her to spend more money.

Everybody knows that is my favourite sport to bait banks and their managers.

But for once I've been struck dumb by this clever and daring move where the manager's name - and get this - mobile number is published on a poster, on the street 24 hours a day.

And no doubt poor Ajay who I hope switched his phone off at night and as far as I know hasn't been seeing my girlfriend, is receiving drunken calls by yobs like me at 4am.

But I'm not going to abuse him. The campaign is brilliant, cleanly and stylishly executed and focused on the single important message: We have bank managers and you can phone them any time.

It even drew me into a branch to sign-up, where a pleasant chap called Brian, took me into a back office.

And why didn't I sign up? Well it got complicated. There was 45 minutes of form filling ahead, questions about salary, superannuation and all that kind of stuff I try and ignore.


All I wanted was a bank account with a proper bank manager.


It was too much and I left Brian empty handed.


But what do you reckon?


Is Westpac's advertising any better than Nab, Commonwealth or ANZ?