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The AdNews text archives go back to 1998. Articles from the print edition are available 30 days after publication. Full access to Archives available to AdNews subscribers only.

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Recent Archive Additions
ACP spends $7m on Grazia campaign --11-Jul-2008--
SYDNEY: The Brand Shop will unveil its campaign for ACP glossy fashion weekly Grazia this Sunday ahead of the magazine’s highly anticipated launch on Monday....
Ad agencies engage in online battle --11-Jul-2008--
MELBOURNE: BoilerRoom has accused rival ad agency SMART of employing "used car salesman tactics" in marketing itself to potential clients....
Adshel, AWARD bolster young creative talent --11-Jul-2008--
SYDNEY: Adshel has once again partnered with AWARD to give emerging young creatives the chance to learn first hand from the industry's top talent....
ARL to alter ad --11-Jul-2008--
SYDNEY: The Australian Rugby League plans to scrap its ad promoting the upcoming World Cup, after the overseas departure of one of the sport's top players....
Aura expands to Singapore --11-Jul-2008--
SYDNEY: Australian mobile technology service provider Aura Interactive has launched into the Singaporean market, the first step in its Asian expansion plans....
Aussie launches brand campaign --11-Jul-2008--
SYDNEY: Aussie Home Loans has launched a major national advertising campaign in a bid to shake borrowers out of their inherent apathy toward their finances....
Aussies care about fat intake --11-Jul-2008--
SYDNEY: Australian consumers are far more aware of the food they buy, with greater numbers using new labelling to identify nutritional benefits, research has found....
Aussies to lead broadband charge --11-Jul-2008--
SYDNEY: A report by marketing intelligence company eMarketer predicts Australia will lead the world in broadband penetration by 2012....
Boobytrap for pilgrims --11-Jul-2008--
SYDNEY: In a deliberately provocative stunt, one Aussie advertiser has organised a scooter motorcade to cruise around World Youth Day pilgrims in Sydney this Saturday with billboards depicting lingeri...
Boral spreads green message --11-Jul-2008--
SYDNEY: Boral has launched a campaign featuring a fleet of its trucks decorated with ‘hippie’ murals in a step to position itself in the market as a sustainable company....